Fractional CMO: Sweet E’s Bake Shop

Celebrities and consumers alike have flocked to Sweet E’s Bake Shop since the brand first started as a food truck roaming Beverly Hills in 2009. Since then, the beloved brand grew into a brick-and-mortar location, then pivoted to e-commerce in early 2020. As we all emerged from pandemic closures in late 2021, Sweet E’s executive team sought to invigorate the brand and make it digitally native for the first time in the brand’s history. In January 2022, Sweet E’s enlisted LR Consulting to perform a complete brand and company refresh: new logo, new collateral, new menu offerings, new pricing, new promotions, and, the biggest update of all, a new website at sweetesbakeshop.com. In addition to managing key brand initiatives, LR Consulting also hired, managed and created strategy for a new social media team, new performance marketing agency, new graphic design team, new customers service team, new Shopify-based optimization team and implemented new marketing tools like Okendo, Klaviyo and Gorgias, among others.